Kevin Dooley and Steve Corman of Crawdad Tech join us to share the inside scoop on their “Listening Post” technology. They were recently featured on the home page of ASU for their innovative breakthrough. Using a technique they’ve developed called “centering resonance analysis” they are able to spider the web and blogosphere for buzz related to a company and present a simple barometer of the feedback.

This means that ultimately a single person in an organization can quickly scan a summary report and get an overview of the tone and focus of what’s being said and pre-empt problems or opportunities by addressing them immediately. Given the volume of social media scattered across the Internet and the magnitude of influence blogs can have that ripple out relayed messages, it’s an important and difficult challenge for companies to stay on top of what’s being said about them. Responding immediately to feedback either to quell a rumor or capitalize on an opportunity is a huge advantage. The Listening Post delivers this capability to companies that lack the huge staff resources to manually monitor and respond to feedback in the wild. Hear from the founders what it took to start their company and sign up for the LP beta on their site.

This entry was posted by Sean Tierney on Tuesday, May 29th, 2007 at 3:09 pm and is filed under Podcast. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.