Erika Feinberg, Founder and CEO of Active Forever joins us to share some of her incredible promotional strategies. Erika has a knack for what Peter Burns calls “1 + 1 = infinity” thinking. She has crafted numerous marketing strategies in which she examines a market, sets her own needs aside and orchestrates a promotion between other participants in the space effectively getting them to subsidize her own promotion (which is absolutely genius). Many thanks to Erika for sharing and we wish her luck in her roll-out of her new fulfillment initiative. Catch Erika speaking at the AZ Entrepreneurship Conference in November.

This entry was posted by Sean Tierney on Wednesday, April 25th, 2007 at 7:51 pm and is filed under Podcast. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.